- 1. Social Media: The new mainstream media
- 2. Social media is just not about advertising and sharing content
- 3. Social Web is full of noise. Only actionable information matters.
- 4. What is Social Media Intelligence and what makes it so important?
- 5. Which are Social Media Intelligence tools available to be used?
Social Media: The new mainstream media
Smart Phones and Social media are definitely the most beneficial advancements of 21st century whose impact on the world of technology can be described nothing short of revolutionary.
Social media is a multi-dimensional phenomenon, a platform that has brought a new dimension to every field of life. Social media has changed the face of advertising and it has emerged as the most dominant and powerful form of media in terms of active participants. A billion Facebook users, 555 million twitter users, 104.4 million Pinterest users and millions of more people are spending hours online daily; these are the people who are searching web, sharing videos/pictures, reading and sharing updates, searching products and brands, giving their feedback and consumers making their decisions.
An average social networker spends 405 minutes on both Facebook and Pinterest and 89 minutes on twitter monthly, clout of a brand is now measured by the number of its followers, tweets/re-tweets and comments on its social media pages determine potential sale strategies and a business has to remain continuously in touch with its social media participants and followers, it’s a market too big to be ignored or not taken seriously. These are mind boggling statistics that represents a community of people which holds tremendous potential and leverage when it comes to economics of sales and business.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” —- Jeff Bezos, CEO at Amazon.com
But all this has eased jobs of marketers, businessmen or anyone who means business. Instead of spending millions on advertising, surveys and grueling research projects; all they have to do is to keep a hand on the pulse of their social media users, be in touch with what the customers want and what are the market trends and this will help them provide a level of services that they won’t be achievable using conventional marketing and business tools. The key lies in being in touch with what’s going on, analyzing the data collected from social media platforms and taking actions on its basis.
HacKidemia: Recycling workshop in Bucharest
Hello, I am Krasi Georgieva and I am really glad to join HacKidemia. I am the Plastic Wizard so during my workshop we are going to transform any plastic bottle or wrapper into something beautiful and useful or we are going to learn how to sort out our garbage in the right recycling container.